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Ceres Holographics

Digital Holographic AR and TD Solutions
Ceres specializes in the design, mastering and manufacture of holographic films for Heads Up Displays (HUDs) in cars, trucks and other applications.
Ceres Holographics has developed an innovative approach to digital mastering and replication of holograms and holographic optical elements (HOEs) for next-generation AR and Transparent Display applications.

Ceres ground-breaking HoloFlekt® film technology transforms a windshield into an ultra-bright, full color, compact and flexible Heads-Up Display, where safety, operational, navigation and infotainment content can all be shown in a clear and non-distractive manner regardless of external light conditions. They work with customers to design and produce precision-engineered, Holographic Optical Elements (HOEs) that enable mass-market display applications across automotive, transportation, aerospace and wearable technology. 

Ceres began partnering with Wired Island to get the word out that their technology is now ready for commercial adoption. Wired Island works as a key advisor on communications and marketing for key announcements, thought leadership and events. Our campaigns focused on optimizing these marketing efforts through media relations, the launching of their social media and content.

Key Coverage
01 October 2024
Laminating Holographic HUDs Into Windshields
At the recent SID Vehicle Display and Interface Conference, Ford Motor Company gave a presentation that described how they are testing a holographic film laminated For full article
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26 September 2024
Ceres Holographics Working with Ford
Ceres Holographics Working with Ford to Commercialize Tech At the recent SID Vehicle Display and Interface Conference, Ford gave a presentation that described how they are testing a holographic film For full article
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24 September 2024
Ford Unveils Holographic Technology
Ford Unveils Holographic Technology to Keep Eyes on the Road Ford, working with Scottish company Ceres Holographics, showed off last week what could become the future of head-up displays, For full article
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17 September 2024
Ford to explore turning windshields into screens
Modern head-up displays that project information like speed and navigation directions on the windshield already help drivers keep their eyes on the road For full article
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19 July 2024
Ceres and Eastman Unveil Holographic Windscreen
Ceres and Eastman Unveil First Integrated Holographic Windscreen Ceres has showcased this solution at various automotive events, including the EAC 2024 Conference in Suzhou and Car.HMI Europe For full article
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