WWD, a leading business and trade magazine for the fashion and beauty industry, covered the growing importance of pop-up stores as a tool for brands and retailers. Wired Island secured our client as a resource for the article, as well as an interview with Storefront customer Rue Saint Paul who utilized Storefront as a resource to find and launch their pop-up store. The article positioned Storefront as an industry leader siting its over 10,000 listing in 30 cities worldwide. The article offered multiple reasons brands are using Storefront and pop-up stores including increased awareness, flexibility, cost, and engaging customer experiences.

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