Riding the wave of buzz from our client, Back Market, being named one of Fast Company's World's Most Innovative Companies for 2019, Wired Island jumped into action to continue the conversation with the publication's editors. Fast Company, known for always being on top of the latest tech and lifestyle trends, is a top target for the client as it reaches a savvy and informed reader base.  Securing coverage in Fast Company would significantly raise the profile and stature of Back Market in the US - a new market for the company. With the name recognition from the award, we had the opportunity we needed to go back and pitch the editor on taking a closer look at Back Market and its mission.  The resulting article not only covered the benefits of buying from their marketplace, but it elevated the company and its founders and true innovators and trend-setters.  The article was featured in the September 2019 print issue and appears on-line.

Read the Full Article Here >