Wired Island prides itself on long-standing relationships - both with clients and with the media. For some of our trade press contacts, Wired Island has deep relationships that span more than a decade. One example of this is Electronic Engineering Journal (EE Journal). We have been working with this trade publication from the time it was formed in 2003 as part of TechFocus Media.  For even longer, Wired Island has been working with Coventor, a leader in semiconductor process technology, providing public relations support. When Coventor was acquired by Lam Research in 2016 the focus of our PR efforts become more streamlined. Now the strategy is to secure quality coverage of its unique technology and flagship product in key trade publications that reach engineers in electronic product design and research. Wired Island worked with EE Journal to share the announcement of new features to Conventor's SEMulator3D 8.0, a process modeling, analysis, and simulation platform that is used for fast and accurate "˜virtual fabrication' of advanced semiconductor devices and micro-electromechanical systems (MEMS). The resulting article covered one of the key new features of the platform  - how the analytics are tuned to let engineers get it "just right"  - in a highly effective way with its title and link to Goldilocks.  It's this kind of precise and creative approach that makes EE Journal one of the most highly respected trade publications in the business and why we enjoy working with the whole team there so much.

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