Botify’s Adrien Menard lays down five steps to holiday sales bliss

Developing an effective SEO strategy does not have to be difficult, but it does take time. With Black Friday, Cyber Monday and the holiday shopping season rapidly approaching you will want to optimize your ecommerce website now to drive more traffic when the shopping floodgates open.

While paid search, email marketing, social commerce, and other channels are vital to a company’s success, organic search is still the most significant driver of traffic and revenue for a website (83% of buyers use search before they begin shopping).

For full article