Holography is another way to look at the road. Many car models now use head-up displays (HUDs) to provide information to drivers and keep their attention on the road, reducing the risk of accidents due to distraction. St-Andrews, Scotland-based Ceres Holographics has showcased a full-scale replication system for producing 1500mm width holographic films in high volume, enabling holographic transparent displays and augmented reality-HUDs (AR-HUD) for windshields.

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