If you’ve done a web search today – and who hasn’t – whether it’s to plan a trip or buy a new pair of shoes, you’ll appreciate what our client Botify does – it makes more of the web discoverable by search engines. We recently partnered with this French/NY-based start-up to announce its Series C funding round.  

Botify is addressing a little-known reality that up to 50% of the web pages on a typical large company site are not indexed by Google. Imagine half of large websites are not being seen when someone does a relevant search. This represents significant lost opportunities for retailers, brands, travel providers, media companies – just about anyone that depends on their web site for revenue. No wonder why companies spent $47.5 billion on SEO related products and services in 2020.   

With more and more business shifting to a digital first strategy and websites growing in both volume and complexity, organic search has become a critical priority for all kinds of companies. Google estimates 80,000 searches are done per second and 15% of those searches are totally new queries!  Organic search drives 53% of web traffic today, eclipsing paid search which generates 30%.  

Botify provides a comprehensive suite of machine learning-enabled analytics and automation tools to make web sites more visible and drive more sales. Its enterprise SEO platform is used by more than 500 leading global companies across industries including e-commerce, travel, media & publishing, classifieds, and more, such as Expedia, Macy’s, Farfetch, Marriott, L’Oreal, Crate & Barrel, Conde Nast, Groupon, Github, Carvana, and The New York Times. And, it works closely with the major search engines and other internet infrastructure companies to ensure compliance with guidelines and best practices. 

Botify’s Series C funding was widely covered in feature-length articles, news pieces and syndicated stories in key news and trade press outlets including: Les Echos, Le Figaro, Fortune’s Term Sheet,  INSIDER, Venture Beat, TechCrunch, Tech Crunch Japan, Yahoo Finance and BuiltinNYC. 

Positive press coverage of the funding helped increase visibility and momentum for Botify and established a solid foundation for building credibility with key audiences.  In fact, in addition to the funding news we were also able to secure additional media placements including this feature on Botify from E Commerce Times; a Q&A with Botify’s CEO in MarTechSeries and a thought leadership article in TechRadarPro. 

Needless to say, Wired Island is thrilled to work with Botify to help it gain more awareness for the big impact it is having on how companies improve organic search results.