It's hard enough to get attention for clients when they have new and innovative offerings, especially over the holidays. So, you can imagine our challenge in helping Back Market gain attention during the busy gift-shopping period at the end of the year. Back Market's core message is about the value of buying refurbished electronics and that is especially important during the lead-up to Christmas.

Back Market had another amazing year of growth in the US, and beyond, selling refurbished electronics. The company added over 1,000 new product categories and works with over 800 professional refurbishers. Its marketplace provides customers with a wide range of certified refurbished devices at a fraction of the cost of new. So during the holidays, when everything is on sale and everyone is looking for the new best thing - how do you breakthrough the noise with a message that says the opposite - old is new?

We brainstormed a number of ways to get attention for Back Market during this hectic but critical time. We knew that the top three reasons customers shop on Back Market were price, quality, and to make an environmentally friendly purchase. With all the sales and discounts happening during this time, we focused our messaging on the last two: quality and conscience.

First, we surveyed customers last year who said it was ok to give refurbished as a gift. Customers can be further reassured by Back Market's like-new buying experience including gifting-friendly return policies, and hard-to-beat warranties. Second, we know that customers will be looking for the thrill of the deal, and gift-giving is fun, and Back Market is here to help people shop consciously while still getting their loved ones what they want, and at decent prices. That is the holiday message we were able to share with CNBC and GreenBiz.

Finally, we realized that many customers are not aware of the variety of items that can be refurbished. We created a holiday gift guide for a quick visual and easy to digest list for anyone from the chef in your life to the new parents. These "Top X number here" lists continue to be popular as consumers with limited time to digest content seek out information from their trusted sources.

Fortunately, everyone won with this approach: Back Market, the customer, and the planet. Back Market got their message out, and consumers looking for value and to make an environmentally conscious purchase for the holidays got a great selection of devices.