Optomec recently attended RAPID-TCT, the leading industry event for additive manufacturing in North America. Tradeshows are an important element of the marketing strategy at Optomec and one that gives the company an opportunity to connect with customers and show off their technology in real time. Getting a machine to the show is no small task so we knew we needed to help Optomec get the most of its efforts. Industry events are overwhelming for both the vendors exhibiting and the customers and prospects walking the floor. We knew we needed to have sharp, streamlined messaging so that visitors to Optomec's booth would get a clear picture of what's new and different. We helped Optomec plan its presence at the show by defining the messaging and developing marketing materials specifically for this event. The messaging was reinforced on the website, via the company's social channels, and in our media relations efforts. We managed all the public relations activities including distributing the press release, securing pre-show coverage, meeting press contacts at the event and follow up coverage in key vertical and trade press. Following the event, we coordinated lead nurturing campaigns to help streamline the sales process.