Prophesee attends VISION, the world's leading trade fair for machine vision, every other year to meet with potential customers, investors, journalists and other industry experts. The client worked with Wired Island on their goal of securing meetings during the show, and collecting leads through a new social strategy. Prophesee had a budget to test on their first round of social media advertising.

Wired Island worked with the client to create and schedule posts across their Twitter and LinkedIn accounts starting about a month before the show and wrapping up the week after with some post-show follow up. The team researched and determined targeting on both platforms, and which posts should be initially boosted. On Twitter, overall engagement was 2.6% average across both organic and paid campaigns, and impressions we're up over 20,000 from the previous month. Spreading the boosted posts throughout the campaign also lead to a slight bump in organic activity, followers, and profile visits.

The LinkedIn marketing campaign followed a similar schedule of posting before and after the show, while mixing in organic content. The pre-show campaign included the use of LinkedIn Lead Gen Forms where Prophesee could collect contact information for meetings without asking the users to leave the platform. Engagement with the paid and organic posts averaged 2.29%, with a large bump in impressions during the week of the show. The Prophesee LinkedIn page also gained nearly 100 new followers.

For more information on how Wired Island can help with your LinkedIn and Twitter marketing campaigns, visit our services.