Retail TouchPoints, an online trade publication for retail executives, tapped Storefront for their Executive Viewpoints section. Wired Island secured the opportunity and created content to position Storefront as an expert in the industry. The article takes a unique look at the changes retail is seeing as it relates to the trends in the larger economy and other sectors. The bylined article gave the client the opportunity to present their unique value add among the intersection of retail trends to other industry experts and key players.
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