What Does Start-Up Culture Look Like During A Pandemic
May 16, 2022
Content Development, Media Relations, News

For 2020 being the longest year ever this summer is flying by. We continue to feel grateful for our work and the success and resiliency of our clients. This resiliency is highlighted in many ways, but being able to quickly shift to full remote work is certainly one of them.

We brainstormed with our client at Back Market early on in the shutdown about how they were keeping their unique, "rebels-with-a-cause", culture alive with their now 250+ totally remote workforce. The co-founders had a unique viewpoint that even though they were doing some pretty cool, hip, remote bonding initiatives, they don't believe that is what is powering their remote employees. When it comes to keeping employees motivated, engaged and happy, it really boils down to the driving force behind the company. Having a strong, society-impacting mission as a company has continued to motivate and bring employees together even if they can't be face to face.

Wired Island worked with the client to craft this contributed article and find it a home. We hope you enjoy this valuable lesson in employee engagement.

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