Back Market

Refurbished Electronics

Back Market is the premier worldwide marketplace for renewed electronics

Back Market’s mission is to provoke global change for a more sustainable way of consuming technology

Founded in 2014, Back Market has given consumers access to high-quality, professionally refurbished electronics – everything from iPhones to laptops to appliances. Since its inception, the refurbished marketplace has been dedicated to prolonging the life of tech products to help not only reduce the environmental impact of e-waste but also to make tech more accessible. The company has continued to evolve to make the shopping experience similar (or better) to buying new and has been named a B Corporation, meeting a strict set of standards that help the company further position refurbished technology as an affordable and sustainable alternative. 

Back Market partnered with Wired Island for its US launch in 2018. Wired Island developed a PR program that focused on education and revamping the reputation of the refurbished industry as a whole, with Back Market paving the way for a future circular economy in tech. We continued to lead the media relations program through years of international growth and three rounds of fundraising. Wired Island secured several feature stories, a regular column, renewed device reviews, among other results and is now mentioned alongside major players like Amazon, eBay, Swappa and even Apple.

Key Coverage

04 November 2021

Best Used iPhones to Buy in 2021 | Here’s Why You Should Cop One

Used iPhones are still a worthy buy as Apple continues to provide its aging devices with iOS updates and security patches.

03 November 2021

French Startups Are Pulling in Record Funds—And Catching Up the U.K.

In 2017, when newly elected French President Emmanuel Macron said, “I want France to be a startup nation,” his detractors used his phrase to mock him.

02 November 2021

Supply chain delays? Where to buy used laptops and other tech gear

I've gone through phases when it comes to buying used computer gear. Way back at the dawn of time, the only items I could afford were used. In fact, I couldn't even afford working computer gear, so I'd scavenge broken machines and combine parts to make them work.

01 November 2021

Great Gifts for Sustainability-Minded People, According to Lauren Singer

For any sustainability-minded person, gifting season can be a little bit of a nightmare, but that doesn’t mean they want to be excluded. There are many ways to show your appreciation for someone while being mindful about the environment.

31 October 2021

Apple may have killed off the iPhone XR, but it still stands the test of time

As the iPhone 13 takes its place as the iPhone literally everyone should buy, the question still exists: Should I upgrade to the new iPhone, or should I keep my old one?

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