Back Market

Refurbished Electronics

Back Market is the premier worldwide marketplace for renewed electronics

Back Market’s mission is to provoke global change for a more sustainable way of consuming technology

Founded in 2014, Back Market has given consumers access to high-quality, professionally refurbished electronics – everything from iPhones to laptops to appliances. Since its inception, the refurbished marketplace has been dedicated to prolonging the life of tech products to help not only reduce the environmental impact of e-waste but also to make tech more accessible. The company has continued to evolve to make the shopping experience similar (or better) to buying new and has been named a B Corporation, meeting a strict set of standards that help the company further position refurbished technology as an affordable and sustainable alternative. 

Back Market partnered with Wired Island for its US launch in 2018. Wired Island developed a PR program that focused on education and revamping the reputation of the refurbished industry as a whole, with Back Market paving the way for a future circular economy in tech. We continued to lead the media relations program through years of international growth and three rounds of fundraising. Wired Island secured several feature stories, a regular column, renewed device reviews, among other results and is now mentioned alongside major players like Amazon, eBay, Swappa and even Apple.

Key Coverage

05 May 2020

Refurbished Goods See Surge in Demand Due to Coronavirus Lockdowns

If these coronavirus shutdowns have taught us anything, its that internet is absolutely essential--and gadgets to get onto that internet are more important than ever. These gadgets, as we all know, can be expensive--which is where the refurbished market comes in. Thibaud Hug de Larauze, co-founder and CEO of Back Market, a marketplace for refurbished goods, joined Cheddar to discuss.

06 April 2020

COVID-19 crisis spurs triple-digit growth

COVID-19 crisis spurs triple-digit growth for refurbishing startup Back Market While a number of startups have been hard hit by efforts to curb the spread of the COVID-19 virus, For full article

06 February 2020

This Eco-Friendly Jewelry Line

This Eco-Friendly Jewelry Line Uses Gold And Silver Mined From Discarded Phones

16 January 2020

Retailers reuse and recycle

Retailers reuse and recycle the way to increased growth

28 August 2019

If You Are Not Looking For Your Next Iphone On This Site You Are Missing Out

Society’s obsession with new gadgetry has wreaked havoc on the environment: Close to 50 million tons of toxic e-waste are generated each year, and the mostly Africa-based supply chains for cobalt and rare earth metals used in components are riddled with human rights violations and planet-damaging mining practices. For full article

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