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Ceres Holographics

Digital Holographic AR and TD Solutions
Ceres specializes in the design, mastering and manufacture of holographic films for Heads Up Displays (HUDs) in cars, trucks and other applications.
Ceres Holographics has developed an innovative approach to digital mastering and replication of holograms and holographic optical elements (HOEs) for next-generation AR and Transparent Display applications.

Ceres ground-breaking HoloFlekt® film technology transforms a windshield into an ultra-bright, full color, compact and flexible Heads-Up Display, where safety, operational, navigation and infotainment content can all be shown in a clear and non-distractive manner regardless of external light conditions. They work with customers to design and produce precision-engineered, Holographic Optical Elements (HOEs) that enable mass-market display applications across automotive, transportation, aerospace and wearable technology. 

Ceres began partnering with Wired Island to get the word out that their technology is now ready for commercial adoption. Wired Island works as a key advisor on communications and marketing for key announcements, thought leadership and events. Our campaigns focused on optimizing these marketing efforts through media relations, the launching of their social media and content.

Key Coverage
23 January 2025
Ceres Shows Transparent Windshield Displays
Ceres Holographics Shows Transparent Windshield Displays and More at CES 2025 Ceres Holographics used CES 2025 to showcase the capabilities of its transparent automotive display solutions. For full article
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16 January 2025
Ceres, Eastman, Covestro to Boost HUD
Ceres, Eastman, Covestro to Boost Holo-Transparent HUD Eastman, Ceres, and Covestro have signed a MOU to explore the commercial production of the cutting-edge holographic in-plane transparent displays For full article
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14 January 2025
New In-Car Screen Tech Is Jaw-Dropping
Are You Not Infotained?! New In-Car Screen Tech Is Jaw-Dropping There was no shortage of display tech on, well, display at the 2025 CES—and a lot of it previewed the future of in-car screens. For full article
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13 January 2025
CES Tech Highlights
CES Tech Highlights: Biodegradable Battery, Biofeedback Sensor and Holographic HUD There’s always a lot to take in among the acreage of displays spread out in four massive exhibition halls and scattered around various hotel convention centers For full article
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08 January 2025
Ceres Holographics, Appotronics team up
Ceres Holographics, Appotronics team up for windshield-wide laser HUD Combining one company’s film-manufacturing technology with the other’s laser display expertise results in product ready to give drivers and passengers For full article
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