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Ceres Holographics

Digital Holographic AR and TD Solutions
Ceres specializes in the design, mastering and manufacture of holographic films for Heads Up Displays (HUDs) in cars, trucks and other applications.
Ceres Holographics has developed an innovative approach to digital mastering and replication of holograms and holographic optical elements (HOEs) for next-generation AR and Transparent Display applications.

Ceres ground-breaking HoloFlekt® film technology transforms a windshield into an ultra-bright, full color, compact and flexible Heads-Up Display, where safety, operational, navigation and infotainment content can all be shown in a clear and non-distractive manner regardless of external light conditions. They work with customers to design and produce precision-engineered, Holographic Optical Elements (HOEs) that enable mass-market display applications across automotive, transportation, aerospace and wearable technology. 

Ceres began partnering with Wired Island to get the word out that their technology is now ready for commercial adoption. Wired Island works as a key advisor on communications and marketing for key announcements, thought leadership and events. Our campaigns focused on optimizing these marketing efforts through media relations, the launching of their social media and content.

Key Coverage
23 April 2024
Ceres shows ‘world’s first’ in-plane HUD
Ceres today demonstrated what it says is the world’s first in-plane HUD implementation with multiple, separate transparent displays of content on one windshield For full article
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06 February 2024
Transparent Displays Come Into Focus
Autonomous driving tech took a backseat this year at CES 2024, with cockpit user experience seen as a key differentiator among brands, especially in the EV era. For full article
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23 February 2023
Ceres Gains Momentum in Growing HUD Market
Ceres Holographics Gains Momentum in Growing HUD Market Scottish firm Ceres Holographics, which has developed unique holographic thin-film technology to support transparent windshield displays in automobiles For full article
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10 January 2023
Optimizing HUD for My Buddy, the Car
Carmakers are pitching more automated features consumers as “driver assist.” With many active safety functions, cars aren’t actaully assisting drivers. For full article
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02 January 2023
Mind the Gap: ADAS Pitfalls in 2023
Automakers should not assume ADAS will be easier to pull off than self-driving cars. Designed to work with human drivers, For full article
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