01 December 2021
Earn Consumer Trust With Your Market Research
A Pew Research Center survey found that nearly 80% of U.S. adults were “somewhat” or “very” concerned about how companies used their personal digital data.
Read More >16 November 2021
16 practical ways leaders can refine their communication skills
The art of communication is an essential skill for all leaders. They must learn to communicate effectively with various people, whether they’re offering feedback to team members, sharing information with stakeholders, or pitching their organization’s services to potential clients or the public at large.
Read More >26 October 2021
Consumer behavior patterns won’t go back to “normal”
With the pandemic fading into the background, and as economies ramp up and social life reopens, the world is slowly beginning to readjust to a new normal. The one area where Covid-19 may have left an irreversible impact though is on consumer behavior .
Read More >08 October 2021
As consumers turn to social media, so should your consumer research
Fast Co. - With the onset of the COVID-19 pandemic, the use of social media as a crucial communication tool for information generation, dissemination and consumption has tremendously accelerated.
Read More >27 August 2021
MarTech Interview with Rodolphe Barrere, Co-founder and CEO at Potloc
Rodolphe Barrere, CEO & Founder at Potloc discusses the various factors affecting consumer research models today and how social sampling is impacting this evolution
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