27 August 2021
MarTech Interview with Rodolphe Barrere, Co-founder and CEO at Potloc
Rodolphe Barrere, CEO & Founder at Potloc discusses the various factors affecting consumer research models today and how social sampling is impacting this evolution
Read More >20 August 2021
Social Sampling Improves Data Quality in Consumer Research
Most everyone agrees that timely and targeted consumer research is key to extracting valuable insights that can be critical across all aspects of a business, whether its product development and positioning, marketing and strategy, customer experience and satisfaction, or major company decisions about market expansion, M&A, or corporate transformation.
Read More >27 May 2021
Reaching the Unreachable
The Holy Grail of sampling in consumer research is finding the most relevant and honest participants.
Read More >11 May 2021
11 Ways Tech Teams Can Improve UX When Creating Inward-Facing Software
You have to treat your internal users as if they are customers because, in a sense, they are.
Read More >11 May 2021
If You Want to Gather Insights on Consumers, go Where they Hang Out
There’s an old joke that asks, “Why do people rob banks? Because that’s where the money is.”
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