Hair-care Brand Amika Enters Physical Retail to Control Messaging
May 16, 2022
Media Relations

Glossy, a leading fashion and beauty magazine, covered the impact of pop-up stores on the hair care industry. Through research and very customized pitching, Wired Island secured our client as a resource for the article, as well as an interview with Storefront customer Amika who utilized Storefront to find and launch their first pop-up store. The article took a look at the brand's strategy and the importance of physical retail for the digital native brand, a key pillar in the Storefront customer messaging. The client was quoted describing the process of identifying goals and matching up spaces; this concierge service is a top perk and differentiator for Storefront customers.

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