We may take for granted the way we interact with our devices, but Synaptics doesn't. Synaptics (SYNA), is a leading developer of human interface technology that we find in many of the consumer electronics products we use every day. The screen pinch to expand a photo on our phone, the "hey" voice command to activate Siri and the facial and fingerprint recognition to access our devices are all features enabled by this $1.7 billion semiconductor company's technology. For three decades, Synaptics' human interface solutions have been enabling us to engage with our devices in innovative and intuitive ways.

Synaptics innovative interface and display solutions are deployed in end-user products around the world, making the leadership team a wealth of insight into the future of our everyday technology. Wired Island has been working with the execs at Synaptics to harness this insight, particularly for contributed opportunities. Two of Synaptics' Senior Vice Presidents were selected to regularly contribute to the Forbes Technology Council. We worked with them to create content around the future of IoT and the evolution of perceptive intelligence and then coordinated topics, details and feedback with the Forbes editors. We also helped Synaptics repurpose this narrative for its blog and social. The bylined article gave the client the opportunity to present its unique value add in the future of consumer electronics, IoT and Edge AI.

"A new generation "” indeed, ecosystem "” of devices, will be driven by interfaces that perceive your wants and needs. Welcome to the future of IoT and perceptive intelligence, where user interaction is optional and contextual awareness is machine learning enabled. When devices transition from collecting and transferring information to using that information intelligently on their own, computing has become ambient."

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Wired Island also helps develop content to reach Synaptics' more technical audiences in the engineering community, with in-depth articles targeting specific application areas and end markets. A sampling of articles we have assisted in the development and placement of include:

EE Times, Electronic Design, Information Display, Streaming Media and Electronic Products