MarTech Interview with Potloc CEO
MarTech Interview with Rodolphe Barrere, Co-founder and CEO at Potloc Rodolphe Barrere, CEO & Founder at Potloc discusses the various factors affecting consumer research models today and how social sampling is impacting this evolution Continue Reading
READ MORE >Social Sampling Improves Data Quality in Consumer Research
Most everyone agrees that timely and targeted consumer research is key to extracting valuable insights that can be critical across all aspects of a business, whether its product development and positioning, marketing and strategy, customer experience and satisfaction, or major company decisions about market expansion, M&A, or corporate transformation.
READ MORE >The hottest startups in Paris
London remains the undisputed heavyweight of the European startup ecosystem, but in 2020 Paris replaced Berlin in second place, attracting $3.4bn in investment (London accounted for $10.5bn of venture capital).
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