The early days of any startup journey are exciting, sure — but also kinda terrifying.

If you’re launching a business, the odds are stacked against you: nine out of every ten companies fail. A lack of money is the top reason startups go under, according to data service CB Insights. Similarly, PwC’s European Startup Survey identifies customer acquisition and sales as the most significant obstacles.

In Sifted’s latest report, we talked to loads of founders who’ve walked the rocky road to come up with (something like) a cheat sheet to startup success.

For full article