Flush With Fresh Capital, Back Market Is Leading the Charge Against E-Waste

Back Market, a popular online marketplace for refurbished electronic devices, has just raised $510 million in fresh funding from Sprints Capital, General Atlantic and several other prominent investors.

The Series E brings Back Market’s total valuation to a whopping $5.7 billion, which is nearly double what it was when the startup raised its $335 million Series D just seven months ago — an accomplishment that Lauren Benton, Back Market’s head of U.S. consumer and global supply operations, attributes to a massive shift in consumer behavior amid the pandemic.

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