Rodolphe Barrere is co-founder and CEO of Potloc, a market research company pioneering a new approach to extracting consumer insights.

The best businesses understand the importance of listening to their customers. Customer insights are critical in almost every aspect of a company’s operations, whether you are delivering a finished product or an essential service — and regardless of whether you are B2B or B2C. The Holy Grail of consumer research is finding the best (as defined by relevance and honesty, at least) respondents that can be targeted in a very niche way — and doing so in a way that meets the time constraints of sampling in today’s rapidly shifting consumer markets.

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