5 changes to watch for in shopping as major retailers innovate to go ‘green’

While the coronavirus pandemic captured the world’s attention in 2020, the climate crisis was also massively destructive, with ramifications including an extended wildfire season in California and tens of thousands of deaths from air pollution and rising temperatures in the United States alone.

The global response to the climate crisis has been muted and insufficient according to international scientists and regulatory agencies, but with revenues and bottom lines at stake, businesses are increasingly changing their ways to adjust for the climate crisis.

More than half of consumers — 57% — say they are willing to change their purchasing behavior “to help reduce negative environmental impact,” according to a study of 18,980 consumers in 29 countries conducted by the National Retail Federation with the IBM Institute for Business Value (IBV) and published in 2020.

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